Plain-language glossary

Understand the work without decoding the jargon.

Short definitions for common brand, marketing, website, software, and business-systems terms.

Search terms

Brand positioning

The specific place a company aims to occupy in a customer’s mind compared with available alternatives.

A useful action completed by a visitor, such as requesting an estimate, purchasing, calling, or booking.

Customer relationship management software used to organize customers, opportunities, communication, and related work.

A purpose-built platform shaped around a company’s customers, roles, workflows, information, and reporting needs.

The way pages, content, labels, and navigation are organized so people can find and understand what they need.

Lemeia’s family of focused business products for operations, growth, teams, documents, media, fleets, and industry workflows.

A key performance indicator chosen to show whether important business activity is moving in the intended direction.

A focused page designed around one audience, offer, campaign, or next action.

Search work that helps a business become discoverable and useful for customers in relevant geographic markets.

A minimum viable product: the smallest release that can test an important assumption with real use.

Pay-per-click advertising, including search and social campaigns where spend is connected to audience activity.

Search engine optimization: improving technical access, content usefulness, authority, and structure for relevant search discovery.

The designated system that owns the reliable version of an important record or decision.

User experience: how understandable, efficient, accessible, and useful an interaction feels from the user’s point of view.

The sequence of people, information, decisions, and actions used to move work from one state to another.